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Meet the expert - Elisabetta Tola Meet the expert - Elisabetta Tola

Elisabetta Tola has a PhD in Microbiology and an MA in Science Communication at SISSA, Trieste, Italy. She is a lecturer in science communication, multimedia, radio production and in data journalism in various journalism schools and courses.

 She is co-founder of the science communication agency formicablu, in Bologna and Roma, where she coordinates projects exploring cross-media tools in science communication. She has been one of the presenters of the daily science programme Radio3Scienza on RAI Radio 3 since 2005. Elisabetta is currently involved in the production of the weekly science programme PiGreco Party, on air and in podcast since 2004 on Radio Città del Capo, Bologna. 

In 2010, she worked on seismic risk prevention, producing the docu-fiction Non chiamarmi terremoto. Her recent interest include data journalism and communication of agro-biodiversity.

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Translating scientists' language
Giorgia Bellentani:
One point more, if you like, could be:
How to 'translate' the scientists points and view in formats which fits to general pubblic or unspecialized teachers or kids.
When you wants to organizes some conferences on one topics, generally you gathers lots of proposals from researches, but often you have to deal and manage their too tecnical approach.
Thus you have to convince them to trust you and take advantage from you experience in science communication for general pubblic. Sometime you have to design with them the speech find the way to make it unformal and interactive.

I see that this might be a serious issue: how many of you manage to understand directly what scientists are actually telling about their work?

Do you find it easy to discuss issues directly with scientists and then use their information for your events and science dissemination products?
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