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Meet the expert - Elisabetta Tola Meet the expert - Elisabetta Tola

Elisabetta Tola has a PhD in Microbiology and an MA in Science Communication at SISSA, Trieste, Italy. She is a lecturer in science communication, multimedia, radio production and in data journalism in various journalism schools and courses.

 She is co-founder of the science communication agency formicablu, in Bologna and Roma, where she coordinates projects exploring cross-media tools in science communication. She has been one of the presenters of the daily science programme Radio3Scienza on RAI Radio 3 since 2005. Elisabetta is currently involved in the production of the weekly science programme PiGreco Party, on air and in podcast since 2004 on Radio Città del Capo, Bologna. 

In 2010, she worked on seismic risk prevention, producing the docu-fiction Non chiamarmi terremoto. Her recent interest include data journalism and communication of agro-biodiversity.

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Day 2 - Introduction of the theme of the day
We reviewed yesterday the main channels for acquiring science information during your usual work in preparation of an event, an article, a book.

Mostly, you pointed put to the need of using both virtual (web and social networking, bloggers and so on) and personal direct contacts with scientists.

The different channels were seen as complementary, as they were not providing the same kind of information.

Though, it remains clear that much important data, especially the latest findings and results of scientific projects, hardly reach science communicators and thus are even less likely to reach teachers and students.

Today, we will focus on the challenges to communicate more efficiently science education projects results.

We will outline the main obstacles and incentives to get fruitful exchanges and useful information. Our aim will be to invent better ways of dissemination: should we use the existing channels differently? Create new channels? New communities? Should the tools come from the users/communicators or from institutions?

As an example, the European Commission 7th Framework Programme is spending €280 million from 2007 to 2013 in the Science in Society broad area, aiming to bridge the gap between science professionals and those without a formal science education, and to promote a taste for scientific culture in the public at large. Some of the initiatives are aimed at reinforcing science education at all levels.

Project managers are using a wide variety of means to have their results known, as they may be integrated in science communicators, editors or teachers activities. Though, all results do not reach their potential users, and we still have to define how to improve their visibility.
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